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Free D&D Online Bumps Revenue by 500%

Posted on 01 March 2010 by Rock'nRolf

Incredibly, giving the game away for free has been great for Turbine, which now earns its revenue from micro-transactions, according to Gamesindustry.biz. An impressive one million new players have now entered the Dungeons & Dragons Online Universe after the game went free – a doubling of the player base since September and a quintupling of revenue. The response from players to DDO Unlimited has been nothing short of phenomenal, says Turbine CEO Jim Crowley. We’ve known all along how great this game is and by implementing an innovative new model that put the players in charge of how they pay and play DDO Unlimited.

The income is derived from micro-transactions in Turbines digital store, where players can buy some extra odds and ends for their characters. So, apparently giving away great commercial games for free is the latest business mode? This bodes well for the future of online gaming.

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